Blar i forfatter "Borovaya, Marina"
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Commercialization of an interactive story universe hello X. Commercial potential of a participatory media product in Science Communication
Borovaya, Marina (Master thesis; Mastergradsoppgave, 2018-05-31)This thesis explores the commercial potential of an interactive story universe hello X, developed by Ice-9, a Tromsø based media company which specialises in using fiction narratives in participatory workshops and live events, interactive games, museum exhibitions and more traditional audio-visual productions. It uses creative co-production concept to generate rich media content, intended to nurture ...